Schoot Natural Stone
Branding ● Strategie ● Web Analytics ● Websites ● Zoekmachine Optimalisatie

Customer
Schoot Natuursteen is a stonemasonry company based in Nijmegen. For years, the company has been producing high-quality custom natural stone products. Think of countertops, table tops, but also sills, window sills and more. The company is characterized by combining a traditional working method with an innovative production process.


Service
We developed a completely new website for Schoot Natuursteen, completely redesigning the design, technology and content. By optimizing the website, we also improved its findability and conversion rate. As a result, the site not only has more visitors, but also significantly more inquiries.



01
Design
We updated the corporate identity and developed a new design for the website. By using many more visual elements, we made both the team and the services/products more visible.
02
Technology
The redesigned back-end is not only more stable and secure but, above all, faster and easy to customize. As a result, visitors have a more pleasant experience which contributes to more interaction and requests.
03
Content
The site has also been completely revamped in terms of content. The services/products were elaborated and catchy texts were written with the relevant target group in mind. By conducting keyword research beforehand, we mapped out what the target group is looking for, and what they consider important.
04
Findability
In addition to the aforementioned improvements that also contribute to findability, the site has also been optimized for search engines. This included both on-page and off-page improvements.
05
Conversion Rate
By developing a clear strategy thinking from the perspective of potential customers, the website has also become more effective. Not only has the number of visitors increased, but also the ratio of requests per visitor has increased.

Our customer speaking
Customer Experience
We really enjoyed working with Envolutions (and still do!). Not only does our site look super, we are actually getting more inquiries. We have therefore also asked Envolutions to continue to play a role in our marketing and highly recommend them.
“Luuk Schoot”
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